British Social Attitudes

The British Social Attitudes survey from Natcen is an amazing longitudinal study of social attitudes over the last 30 years - amazing data - but their releases customarily earn dwell times of a minute or two. 90 seconds.

They wanted to do a little better for the 30th anniversary, but the job was a job of structure and navigation and user experience - the data was still awesome - what was important was getting the audience to it. Which I think we did given that dwell times increased to 6 minutes.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Mark McClure
Development: Matt Bentley