NatWest Group Strategy

We worked with the NatWest Group to define a visual language with which they could illustrate their corporate strategy as well as communicate key goals and statistics around that strategy.

Eventually we found ourselves focussing on their logo, using the hexagonal shapes as a way of showing how the Strategy, Purpose and Focus interlocked and interacted, all while keeping a clear visual link to the group.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Jim Kynvin, Sergio Fernandez Gallardo