UK election 2015

Our new parent company asked us to help them to use the media attention surrounding the UK general election to showcase the breadth, depth and complexity of their data assets. We took a variety of datasets including voter intention and shopping habit data to show a richness of data and insight. We developed a gameified approach to the data interactive, a series of complex infographics and snackable social media content that supported the campaign over six weeks.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Jim Kynvin